No-code/low-code marketplaces drive innovative apps

No-code/low-code marketplaces bulldoze innovative apps

A person indicating a laptop screen with work on it.

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Whether we're aware of it or non, most of our lives function on an if-this-then-that basis. If it's cold exterior, turn up the heat at home.

Virtually the author

Amit Goldenberg, Caput of Technology Partnerships & Alliances, monday.com.

If the new customer signed, send a celebratory email. Still, technology hasn't always let us customize our processes to fit exactly how we like things done. That is, until no-code/low-code mobile apps entered the scene.

The evolution of apps: from fun to functional

Since the debut of the Apple App Store, you can chart the development of apps through 3 basic phases, as outlined by Matthew Panzarino, co-editor of TechCrunch.

Outset, we had apps that were built to make your device multi-functional. Your smartphone is no longer merely a phone, information technology is an address book, a calendar, a camera. In one case these apps caught on, developers started creating apps for any and every niche apply case, vying for user attending and download space — from CandyCrush to a Virtual Lighter app. The last and current phase is focused on service and real value, where apps are not necessarily where we spend our time (apart from a select few), instead their value is in making our lives easier.

Much of this service phase has to do with taking those initial practical functionalities — the camera or the calendar — and enriching them with personalizable elements to make your experience seamless. Whereas in 2010, you might have downloaded an app to assist remind you of all of your work deadlines, today your calendar sends an automated notification gently reminding you – "Don't forget to gear up for 'Q3 results' on Thursday". The earth of apps is an unrecognized hero, changing the manner we piece of work.

If you build (apps), users will come

Every bit the appetite for apps grows, many software companies are turning to a modular no-code/low-code framework to give employees even more than control – by helping them create apps (and thus workflows) that are unique to their team, their days, their projects.

These frameworks give anyone (yes — anyone, not just developers) customizable building blocks they can employ to build complete workflows based on their needs. That means that instead of merely a calendar app, and instead of a notification reminding y'all of an upcoming meeting, you tin apply a series of if-this-then-that functionalities to prompt "when a deadline is 3 days away, add together a 2 hr meeting labelled 'prep-time' to my schedule".

This complete autonomy over how your apps function non only provides efficiency, empowerment and productivity to our work lives, simply is also a great investment into programmer resources – no longer is the IT section bogged with personalized requests from departments, but can focus on mission-critical tasks.

Sourcing innovation through app marketplaces

Once users have been given these building blocks that enable them to build any workflow, what you lot meet is an outpouring of creative, varied, and specialized use cases fabricated by real users who are experts in their field.

On the employees' side, access to these apps offering plug-and-play solutions to even the most specialized workflows. And when developers are given the resources they need to develop apps with little to no barrier to entry, it's like shooting fish in a barrel to add them to the market so anyone can access them — and sometimes even monetize that usage. That means that once a software has built a no-code/low-lawmaking framework, their app market place becomes kind of a catch-all for robust utilize cases built by indie developers, partners, or fifty-fifty customers.

We've seen this on our own market place at monday.com – from embedded views of complimentary apps like Figma, to completely new functionality like professional document generation, our users have made our marketplace a convenance ground for innovation. Today, the mon app market place has 100 custom apps built past tech partners, customers, and indie developers. And nosotros are not alone: companies like Slack and Shopify have also proven the value of their app market place.

Slack launched their App Directory in 2015, and since then it has grown to house over 2,000 apps, built by their community of over 600,000 active developers and users. Slack saw so much value in their App Directory, they even launched an $80 meg VC fund to support these apps-turned-companies.

In Shopify'southward instance, every bit of 2020 their app store has more than than half dozen,000 apps, offer Shopify merchants a diverseness of ways to better their business performance and their shoppers' experience. An integration with WhatsApp which sends abandoned cart messages straight to consumers is an instance of i of the means these app integrations are offering Shopify merchants an piece of cake mode to nurture their customers.

If the name of the game is user-empowerment, and then no-lawmaking/depression-lawmaking functionality is perfectly situated to get the next big thing in software. With fiddling to no programmer resources needed, it's no wonder some of the world's largest software creators are looking to modular software to give users the ability to call the shots (and build the apps).

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Amit Goldenberg, Head of Technology Partnerships & Alliances, monday.com.